Transform fixer-uppers into your perfect space—all while building equity without the burden of upfront renovation costs. Our innovative program makes your dream home achievable and affordable.
Why Flip Yourself?
Buying a home is a big step, and at ReUp, we believe everyone should have the chance to own their dream home. With our Go Flip Yourself (GFY) program, future homeowners can transform fixer-uppers into their perfect space—all while building equity without the burden of upfront renovation costs.
- $150,000
- Average Equity Increase
- 50%
- Down Payment Credit
- 88.46%
- Average LTV
How it Works
Your Journey to Flipping Success
Step 1
Find a Fixer-Upper
Partner with your real estate agent to identify a home that needs improvements. For example, if you find a property priced at $400,000 that could use a $100,000 renovation, you're on your way.
Step 2
ReUp Steps In
Our mortgage partners purchase the property alongside you. ReUp invests the renovation funds upfront, covering all improvement costs.
Step 3
Increase Property Value
After the renovation, the home's value increases—often significantly. For example, a $400,000 property with $100,000 in upgrades might appraise at $650,000, creating $150,000 in value.
Step 4
Share the Upside
ReUp splits the increase in value with you. In the example above, $75,000 goes toward your down payment credit, reducing your final loan amount to $575,000 while you move into a home worth $650,000.
Step 5
Simple Financing
The product includes a conventional loan for the home purchase and a secondary renovation loan with interest-only payments and a one-year balloon. Both loans can be refinanced within a year.
Success Story
Tony & Todd's Dream Home Journey
After a 3-year search, Tony and Todd discovered their perfect home being remodeled by ReUp. From selecting paint colors and flooring to choosing cabinet styles, they were able to customize every detail to their taste. Watch their story of how ReUp helped them transform a house into their personalized dream home.
Your Journey to Home Ownership
- Apply and get Approved1
ReUp + Agent help you find and purchase a fixer-upper with a reduced down payment fee which credits towards the cost of the house
- Now the fun starts!2
You get a digital twin of your new home with design control using ReUp's patented platform. Choose from over a million combinations and create your dream home.
- Sit back and relax3
ReUp finances and manages the project renovation using quality materials and adding value where it counts.
- Your new home is complete!4
Homeowner and ReUp refinance at the new valuation of the property, thus creating a significant equity upside for you to apply for down payment.
Go Flip Yourself Benefits
Avoid Large Down Payment Barrier
This is the biggest barrier to homeownership in the US. Our financial model and lending partners have designed a new tool which only requires a fraction of a normal down payment.
ZERO Out of Pocket Renovation Costs
ReUp works to increase your home value by remodeling it. No upfront costs, pay at closing and only once your home value has increased.
Design the Home You Want
Using ReUp's patented digital technology to visualize the home of her dreams and ReUp executes upon her vision, when the home is done the property is now appraised with substantial new created value.
Find a Home in Your Existing Area
Live in your desired neighborhood with mature trees and close to the metro-area you love.
Transform Your Dream Home,
Build Instant Equity
Don't let your perfect home slip away because of outdated features. With the Go Flip Yourself program, you can buy any home and make it yours. From modernizing kitchens to refreshing bathrooms, our renovations create immediate equity while crafting your ideal living space.
Our innovative approach means you can purchase with a smaller down payment and transform your home before moving in. ReUp handles everything—from design to construction—while you focus on the exciting parts of customization. With our proven renovation strategy, you're not just buying a house, you're creating value from day one. Find any home, make it yours, and build equity instantly.
See the Numbers: Down Payment Credit
Initial Investment
Value Creation
Final Numbers
Trusted by the most innovative brokerages
Ready to flip your future home?
Turn your dream home into reality with ReUp's Go Flip Yourself program. We'll help you renovate and customize your new home before you move in, with no upfront costs.
Customize Your New Home
Transform your new space into the perfect home before you move in. Our expert design team will help you plan and execute renovations that match your style and needs, ensuring your new house feels like home from day one.
